Why More Men are Hopping on the Bandwagon
Historically speaking, the majority of plastic surgery and cosmetic procedure patients are women. Recently, the number of men interested in undergoing these procedures is surging. The taboo is fading! Men are increasingly concerned with their appearance, and it is becoming more acceptable for them to say so and do something about it.
According to the American Society for Aesthetic Plastic Surgery (ASAPS), the total number of cosmetic surgical procedures performed among men was 1.2 million in 2015 – that’s just about 10 percent of the total number of procedures performed. Seems small, but that’s actually more than triple the amount of men going under the knife in 1997.
It was even found that 31 percent of men said they were “extremely likely” to consider a cosmetic procedure in a survey conducted just last June. Additionally, about 50 percent of men reported they would get a treatment to feel more confident, while a quarter said they wanted to “look younger” to stay competitive in their careers.
The Trend Men are Starting:
Because men expressing interest in aesthetic enhancements is still new, plastic surgeons and injectors have actually begun to open centers solely for men. It’s understandable; some men are still under-the-radar about their interest and being seen by women can be embarrassing to some. Additionally, these centers promise care from providers that are specifically trained in working with male versus female anatomy.
For example, with injectables, men require larger doses of Botox to get the same effect as women. This is due to the fact that their muscles are generally larger. Men simply have unique needs, therefore dedicated facilities and providers to address those needs is necessary.
What Men Want:
The most popular plastic surgery procedures for men are liposuction, eye-lift surgery, breast reduction, tummy tucks, and face-lifts, according to the 2017 stats from ASAPS. Interestingly enough, these fan favorites weren’t all that different from the top-recorded cosmetic surgical procedures wanted by women.
With more non-invasive procedures, such as injectables, Botox is always the most popular with men. Men care about their appearance just as much as women do, and they have even noted that Botox can help them get a leg up with employers who are increasingly putting value on young, fresh candidates. Additionally, Botox to treat excess sweating is very common. Whether it’s for their forehead or underarms, men just sweat more.
While men still face a stigma (as does anyone considering cosmetic procedure often faces), every day that wall is being chipped away.
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